HEy — FEMALE LED startups & businesses

The female founder business coach – ACCELERATING FEMALE FOUNDERS AS THEY GROW THEIR BUSINESS & PERSONAL BRAND

The business landscape is evolving, and female-led businesses are on the rise. By working on growth now, you can stay ahead of the curve and lead with purpose and passion.

How? Alignment leads to action. As a boutique consultancy, first, we untangle your business and branding issues, then we align your actions for growth.

In collaboration with:

 
 

customized mentoring programs for female entrepreneurs serving from the heart

There are different routes to work with us, no matter where you’re at on your entrepreneurial journey, get specialized support.

YOU WANT business GROWth But NOT ENOUGH ACTION IS TAKEN Because THE TEAM AREn’T FULLY aligned.

Alignment Matters

True alignment means being primed for action. When everyone is aligned, you're all ready to take on challenges, regardless of uncertainties. In contrast, misalignment brings doubt, hesitation, and eventually, stagnation. It's the precursor to surrender.

Maybe you feel like people are not fully committed to the business vision. Perhaps external pressures are urging you to follow a path you're not comfortable with. Such feelings of misalignment dim the light that you and your business bring to the world.

When there's alignment, there is trust to take action. Perfectionism, on the other hand, often signals misalignment. Procrastinating under the thought of "it's not ready yet" is usually a reflection of self-doubt or a lack of trust within a team.

Let’s partner on your business growth:

  • Understand the change you desire to see in your company, clients, and the broader world.

  • Establish a clear 5-year+ Big Hairy Audacious Goal (BHAG).

  • Get the team to buy into your goals and take collective action.

  • Defining success: What does achievement look like to you?

 

THE SECOND KEY TO business GROWTH IS TRUST. establish trust by BUILDing your personal brand & Say WHAT YOU STAND FOR AS CEO.

VISIBILITY Matters

First we align your business communication with yourself, your team, and then we gently push you to become visible to the world.

Once you work on your personal brand you’ll become a more confident, happy and focused entrepreneur who is better able to share your gift and influence others.

We can help you:

  • Acknowledge your talents and brand yourself as a whole without confusing others.

  • Develop a strong personal brand identity and online presence.

  • Get visible and launch your personal brand, impact offer, podcast or community.

  • Grow a sustainable business/ community/ audience that loves your mission.

Interested in working with us?

Meet Your partners

Meet your sparring partners in business: Alison and Wolf. With years of expertise in business and marketing, we are here to support your entrepreneurial journey—injecting fun along the way.

After working with female founders over the years, we understand the doubts, the aspirations, and the desire to grow. The Second Mountain was born through our own transformations, the power of coaching and mentoring, and our belief that business growth is 80% mindset and 20% skills.

  • Wolfgang von Geramb is a business coach and mentor, NLP trainer, organizational designer, and consultant. After selling his agency, he went on a personal journey of self-discovery, which led him to launch multiple businesses over the years.

    Now, he wants to share these experiences with other change makers to discover new worlds together and inspire personal change.

“I like to inspire, guide, help and coach your inner fire because I believe fire is good. It’s the rebel in you that wants to get up, make a stand.”

  • Alison is a Marketing Mentor and Consultant for female founders. A few years ago, she worked in a corporate job, but no longer felt fulfilled so she started her own copywriting business.

    Alison will guide you to build a personal brand that aligns with your values and become visible through sustainable marketing.

“I believe we can reveal our authentic selves through personal branding and storytelling. We can do it in a way that reflects our values.”

What Others Say

  • “WOLFGANG'S HIGH ENERGY, DEEP CARE AND PLAYFULNESS CONNECTED ME TO DISCOVER MORE ON WHO I AM AND HOW I CAN SERVE AND CONTRIBUTE IN THIS WORLD, TO TRANSITION FROM A LIFE FOCUSED ON ACHIEVEMENTS TO A LIFE FOCUSED ON CONTRIBUTION.”

    Assia, Chief Sales Marketing Officer at BRIGHT

  • “I WOULD RECOMMEND THE PROGRAM TO LEADERS WHO ARE PURPOSE DRIVEN WHO HAVE A BIGGER VISION AND WANT TO SERVE THE WORLD SOMEHOW BUT DOESN'T KNOW HOW TO GET THERE BY THEMSELVES. IT TOTALLY SHARPENED MY VISION AND ALSO THE CLARITY ABOUT HOW I HAVE TO REPRESENT IT”

    Jasmin, Founder of COYA

  • “IF I DIDN'T HAVE THE PROGRAM, I WOULD LACK CLARITY. THIS IS VALUABLE TO ANYONE WHO REALLY WANTS TO GROW AND DEVELOP THEMSELVES. THE PROGRAM GIVES YOU THE RIGHT TOOLS FOR YOUR GOAL”

    Sofia, Co-Founder and Policy Partner

  • “YOU GET TO PLAY AND EXPERIMENT SO MUCH WHILE EXPERIENCING THE DISCOMFORT OF GROWTH, SO YOU END UP SAYING "OH MY GOD, THIS IS UNBELIEVABLE!" AT THE END!”

    Ziza, Entrepreneur

  • “ALISON TOOK OVER THE IMPORTANT PART OF COMMUNICATION TO THE CLIENTS THROUGH THE WEBSITE. I COULDN'T BETTER PUT INTO WORDS ALL THE CONTENT AND INTENTION OF MY BUSINESS AS SHE DID IT.”

    Julia, Coach and Founder of ownYOUnity

At the heart of every female-led service business is a mission waiting to be fully unfolded